Marketing Muse: Empowering B2B Growth Teams with Revenue Intelligence
We help B2B startups and mid-market companies reduce guesswork in GTM using real buyer intelligence.
When sales, pricing, and messaging are driven by assumptions, growth stalls.
Marketing Muse replaces opinions with buyer truth.
Buyer & ICP Intelligence
Identify your most valuable buyers and buying triggers.
Positioning & Messaging Intelligence
Validate what resonates with real decision-makers.
Pricing & Packaging Intelligence
Understand willingness-to-pay and move upmarket confidently.
Win–Loss & Churn Intelligence
Turn lost deals into revenue insights.
Revenue-first, not research-first
Every insight is tied to GTM and sales outcomes.
Senior-led delivery
No junior-only analysis.
Fast, focused sprints
2–4 weeks, not endless studies.
Activation, not PDFs
We align sales and marketing teams on what to do next.
Package 1: Buyer & ICP Intelligence Sprint (Flagship)
Best for:
Founders asking: “Who should we really be selling to?”
Outcome
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Clear ICP definition
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Buying triggers & use cases
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Sales qualification clarity
-
Messaging inputs
What we do
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12–20 in-depth buyer interviews
(customers, lost deals, prospects) -
Jobs-to-be-Done analysis
-
Buying committee mapping
-
Light segmentation logic
Deliverables
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ICP playbook
-
Buyer personas (decision-focused)
-
Buying journey map
-
Sales qualification checklist
-
GTM recommendations
Timeline
⏱ 3–4 weeks
Price (India)
💰 ₹3–8 Lakhs
(depending on sample & complexity)
Package 2: Positioning & Messaging Intelligence
Best for:
Low conversion, unclear positioning, “buyers don’t get us.”
Outcome
-
Clear positioning statement
-
Message hierarchy by persona
-
Proof points that resonate
What we do
-
Buyer interviews
-
Concept & message testing
-
Competitive positioning analysis
-
Website / sales deck message validation
Deliverables
-
Core positioning statement
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Messaging pillars
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Homepage & sales deck guidance
-
Objection-handling inputs
Timeline
⏱ 2–3 weeks
Price
💰 ₹2–6 Lakhs
(depending on sample & complexity)
Package 3: Pricing & Packaging Intelligence (High-value)
Best for:
Underpricing, heavy discounting, and moving upmarket.
Outcome
-
Pricing confidence
-
Clear packaging logic
-
Reduced discounting
What we do
-
Buyer interviews (value perception)
-
Willingness-to-pay analysis
-
Competitive price benchmarking
-
Optional light conjoint
Deliverables
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Price bands
-
Packaging recommendations
-
Discount guardrails
-
Expansion paths
Timeline
⏱ 3–5 weeks
Price
💰 ₹4–12 Lakhs
(depending on sample & complexity)
Why Choose Us
4
50+
Years of Experience
Projects Completed
100+
Satisfied Clients
6
Industry Partners
ABOUT US
Unleashing Revenue Potential
Market Muse LLP helps B2B founders and growth teams make confident revenue decisions using buyer intelligence.
We sit at the intersection of:
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Product Marketing
-
GTM Strategy
-
Revenue Operations
Our work replaces internal debates with external buyer truth — so teams move faster and sell better.
